Animations make choosing the best dating service easy!

Top dating franchise TopMatch International is pulling out all the stops for members with animated videos.

Do you like reading pages of text or are you more of a visual person? Do you take information in better when you hear it?

People absorb information in different ways. A proportion of us like to read new information before making a buying decision. Others are very visual, establishing key facts from images. Listening is a favourite learning style for many but a combination of sound and pictures appeals directly and immediately to a very wide range of people.

Which is why TopMatch has created two new animated videos to help get the message across to more and more people looking for love.

Video number one makes it very clear that unlike other dating sites, TopMatch's in-depth vetting process means the people you meet are who they say they are. The message, couched in humour, is clear and strong... if you're worried about encountering fraudsters and liars while dating online you won't find any here! If you're concerned, it'll deliver enough reassurance to help tip the balance. You'll be completely safe at TopMatch!

TopMatch's second clip explains the different types of membership, premier and express. Express membership appeals strongly to male members, who love the informality of express membership and tend to upgrade to premier membership at a later stage. By contrast, the majority of women go straight for premier cover because it is so comprehensive and comes with so many exciting extras.

If you're lost in the dating maze, take a look at these two clips... deciding needn't be such a problem after all!