The Benefits Of Franchising

Franchising allows you to benefit from the name, strength and support of a market leader to build your own local business.

The first six months in any new business can be both difficult and daunting. But with the support of a nationwide organisation behind you, mentors who have been there and done it all before, associates who can offer advice and guidance, those initial months become much easier.

It is reassuring to know that you are not in it alone. It’s great to be able to pick up the phone and have someone who can offer advice or support whenever you need it.

It is also much easier to capture a market or challenge the existing players with an established name behind you.

Studies have shown that a franchise is more likely to stay in business than a non-franchised business. In fact, over the course of the first year franchises have reported a success rate of 95 percent. In contrast more than 50 percent of new independently owned businesses fail within their first year.

Experience shows that a branded name with tested systems help the franchise business through those early months. Franchising gives you the advantage of increased visibility in the marketplace, better name recognition, the strength of group marketing and a dedicated team of people working to support you.

In most cases a Franchise has already proven that it is viable and profitable. You negate much of the trial and error that comes with setting up a new business from scratch and you can learn from the experiences of others.

Customers like to deal with a name they know and trust. Brand recognition is vital. If you are building your own business it can take years to build that level of recognition and most new businesses cannot wait years to make a profit. When you buy into an established franchise that level of recognition is already there, customers know who you are and what you do.

Setting up a new business is never easy. It takes hard work, commitment and dedication. If anyone promises you a stress free business opportunity - they are probably not telling the truth.

However with the strength of a major organisation behind you, the sound foundations of tried and tested procedures and the support of a team of qualified and experienced indivduals you should experience less stress, more satisfaction - and the profits should materialise more quickly.


Robbie Burns