How pro-active is your franchisor?

One of the biggest reasons people choose to buy into a franchise business is because they want the support of a rock solid organisation that does a lot of the hard marketing graft for them.

Marketing is one of the toughest elements of growing a business, so you want your franchisor to be pro-active.

That means creating new products and services, cross-selling and up-selling opportunities. Keeping an eye on your market and responding to changes. And making sure that your offer stays ahead of the competition.

TopMatch international, the professional online dating service, is well known for ongoing innovation. Their latest service offering opens up the dating market for franchisees by widening the appeal of TopMatch membership.

What's the story? Members at TopMatch can choose to have a professional personal video profile made, showcasing their attributes and assets in a unique way. "The combination of images, animation, photos, professional scriptwriter, voice over artist and production team makes it a winner" says a TopMatch spokesperson. "The best thing is, our members don't have to appear in front of the camera themselves, 'bigging themselves up'! Most people find that really embarrassing so we do it all from the information they provide for their written profile."

Franchisee reaction so far has been very positive. In a highly competitive market, it is a huge advantage to have something unique to sell. And there's more on the boil. TopMatch are constantly busy dreaming up new ideas for their franchisees. They research their market thoroughly, analyse costs versus benefits carefully and present franchisees with a regular stream of fresh special offers designed to make genuine profits.

Their advice? "If you're looking for a franchise, find a lively, proactive franchisor dedicated to growing your business. Avoid those who'll sell you a franchise then sit back and let you sink or swim!"

Here's a link to the TopMatch personal video profile page.