Joining the online video revolution - Franchise successes 'on-screen'

I just searched Google for video marketing tips and it returned 68,100,000 results.

Which just shows you how popular web video is! YouTube on its own gets around a billion unique visitors every month. As such, video is an enormously powerful commercial force.

International direct marketing guru Drayton Bird is a big fan of video – he's been making direct response videos for clients since 1985. He's seeing a massive boom in the use of video for marketing online and he's also getting some fantastic results for his clients.

In fact a good online video can demonstrate, entertain and involve people in exactly the same way as a television advert. Drayton Bird says, “When we analyse clients' websites, almost the first thing we look at is whether they have videos, and how they use them.”

If you're thinking about buying into a franchise, check whether they're using online video to draw in new prospects, convert them to customers, cross sell and up sell extra services, advertise their services and more. Do they have a YouTube presence? If so, you're probably looking at a forward-thinking franchise that's operating at the cutting edge of web technology. If not, you might want to think again.

TopMatch combines state of the art online technologies with intelligent human intervention to deliver a unique dating service. They have a growing range of videos that sell a variety of exciting services to new customers and to their existing customer base. They even offer personal video profiles for full members. If your chosen franchise doesn't operate at this level, find one that does!

Take a look at what Drayton Bird's favourite video production agency has to say about online videos, complete with a quick appearance by Drayton himself. It's very interesting stuff and it'll give you a good idea of the considerable commercial power of video. Here's a link: http://www.creationvideo.co.uk/