Franchising in Australia - A boom industry

Like the rest of the world, Australia is experiencing a dramatic boom in franchising.

Here's a quick snapshot of the franchise industry down under, courtesy of the Franchise Council of Australia: More than 150 new franchise chains have come into being in the last two years, with 850 to choose from. The total franchise turnover for Australia exceeds 80 billion Australian dollars a year. And it's growing!

Over the same time period the average franchise chain size grew from 22 to 26 franchisees. And franchisees numbers swelled 14% to almost 51,000.

Most of the fastest growing franchises are also the longest established. More than half of the most successful franchises are still run by their founders. 41% were created to satisfy a niche market and 90% of franchises are private companies.

The TopMatch dating franchise model is ideal for the Australian market, where distances between towns and cities can be huge. TopMatch augments quality online dating collateral in the shape of an ever changing, exciting website for members to use with the services of a personal dating consultant, so there's no time or effort wasted.

Computer systems are extremely helpful but they're no substitute for the human touch. As a franchisee, the combination of a superb online presence and personal matchmaking services is a potent attraction to prospects. It's much more effective than pure online dating.

If you're in Australia already and considering buying into a franchise, or you're planning to emigrate, a TopMatch franchise could be exactly what you're looking for. Australia's professional singles are waiting for you!

PS. TopMatch is poised to launch the single most exciting and spectacular dating offer on the internet. We can't give details just yet but watch this space. This offer is designed to take the dating franchise landscape by storm and potentially change it... forever!

TopMatch dating videos boost member numbers even more!

Top dating franchise TopMatch International is pulling out all the stops for their franchisees with the launch of two new animated films designed to attract even more paying members.

While many franchises provide you with an instruction manual then leave you to get on with it, TopMatch's team is committed to constant innovation. They know that dating is a highly competitive market. And they understand that if you're in it and you want to win it, you need to stay ahead of the crowd.

People absorb information in different ways. A proportion of us like to read new information before making a buying decision. Others are very visual, establishing key facts from images. Listening is a favoured learning style for many but a combination of sound and pictures appeals directly and immediately to a broad range of people. Which is why TopMatch is taking the animated video route.

What's the story? Video number one makes it very clear that unlike other dating sites, TopMatch's in-depth vetting process means the people you meet are who they say they are. The message, couched in humour, is clear and strong... if you're worried about encountering fraudsters and liars while dating online you won't find any here! It's designed to deliver enough reassurance to help tip the balance and convert visitors to paying members.

The second animated clip explains the different types of membership you can choose, again with humour and style. This one has been designed to give an instant snapshot of the benefits of premier and express membership. It focuses strongly on premier membership, aiming to drive more valuable premier conversions through. But because express membership has a particular appeal to male members, the video also promotes the benefits of express membership. Because express members can be converted to premier members at any stage, TopMatch has every eventuality covered.

If you're looking for a franchisor who delivers a constant stream of new ideas and innovations to keep your franchise fresh and profitable, TopMatch is well worth investigating. Take a look for yourself...